Check out Chef’s New Look!

New Chef LogoIn case you haven’t been to the site recently, there have been some major changes to this week. We’ve given our website a complete overhaul, all the way down to the logo itself.

This website and logo change was implemented in order to create a better user experience for the consumer. With its sleek new look, has a cleaned-up home page, making it easier to find what you are looking for. The main image has been enlarged, calling attention to the content that truly matters to you, the customer: the uniforms.

When a user arrives at the new site, they are led on a journey of discovery; they learn what our company is all about, while discovering new styles and looks that are tailored for their specific needs. Clicking on any of the links in the top navigation (which has been re-organized for easier navigation throughout the site) will bring a user to a redesigned landing page that highlights the product, with less text underneath. Though the text on the website has been reduced, it is now clearer and to the point, so users get only the facts they need in order to make the best buying decision possible. Product pages have also been reworked, with a toned down color scheme and spread out feel that’s easier on the eyes. Size, quantity and embroidery options have been split by horizontal lines, rather than numbers, so that a user can clearly see where they need to interact and make their choices. The images of the products are now bigger and better, so that customers can see exactly what they are getting.

Overall, we think you’ll really love the new look – so come check it out for yourself, and let us know what you think in the comments below!

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